Footballers for Galatasaray, the legendary Turkish club, may soon be wearing the name of Kazakhstan’s capital, Astana, across their chests. Kazakhstan’s sovereign-wealth fund, Samruk-Kazyna, is rumored to be close to signing a five-year, $50 million deal to sponsor Galatasaray, Turkish media has reported.
Samruk-Kazyna is the main source of funding for the Astana Presidential Sports Club. Astana was already affiliated with the Istanbul-based team after the two signed a cooperation agreement in April. It is unclear if the jerseys will be marked “Astana” or “Samruk-Kazyna.”
Team Astana, founded in 2012, has had a good year. In cycling, the team’s Vincenzo Nibali won the Tour de France. Figure skater Denis Ten, who receives funding from Samruk-Kazyna, won bronze for Kazakhstan at the Sochi Winter Olympics. And Samruk-Kazyna-funded middleweight boxer Gennady Golovkin successfully defended his world champion title in October.
The wins are part of President Nursultan Nazarbayev’s relentless effort to promote the capital city he founded in 1997, and Kazakhstan more generally, on the world stage. Senior officials are actively engaged in the effort. National Bank Chairman Kairat Kelimbetov, for example, is president of the Cycling Association funded by Samruk-Kazyna.
From small villages to big cities, wherever you go in Kazakhstan these days, billboards offer reminders that Astana is gearing up to host Expo 2017, the next World’s Fair. Kazakhstan helped secure the right to host the event with a pledge to emphasize green energy alternatives. But now it appears that Kazakhstan is red-lighting its own green transition.